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Why Choose Caviar to Boost Immunity?

Caviar is the world’s only naturally bioactive immune booster. It contains all of the components necessary to help our bodies produce protective cells and immune defenses, including vitamins, minerals, amino acids, fatty acids, and microelements.

Do you know what you’re putting in your body?

Here’s a challenge for you: open your pantry, your medicine cabinet, or even your beauty cupboard. Grab any product off the shelf and look at its nutrition label or active ingredients. How many of the components do you recognize? How many can you pronounce? Could you so much as guess how even one of those ingredients was derived, or from where it originated?

What’s in your food?

The Food and Drug Administration (FDA) maintains a database of over 3,000 food additives approved to make food, “flavorful, nutritious, safe, convenient, colorful and affordable.”[1] Some additives we use every day are things like salt, baking soda, vanilla, or sugar. But other common ingredients in commercially available products present a laundry list of unintended and potentially harmful side effects. For example, artificial food coloring is known to contribute to ADHD[2]. Sodium nitrite is used as a preservative in processed meats and has been linked to diabetes and stomach cancer[3] [4]. When combined with vitamin C, sodium benzoate is known to produce a compound that is cancerous[5] [6].

What can we learn from nature?

Given the world’s ever-growing human population and increasingly complex global food networks, it makes sense that we collectively turn to science to solve some of the systemic challenges that arise from trying to keep humanity well-fed. As we learn more about this precious planet of ours, one thing becomes progressively more clear: we are eons away from developing any innovation as brilliant or as efficient as Mother Nature herself has already gifted our world.

Introducing Cavi Pur

While Western cultures are busy focusing on ways to introduce natural elements into the human-centric design (known as biomimicry), many global cultures instead turn directly to nature – a practice that aligns with millennia of both philosophy and practice. This is why we started Cavi Pur: to bring a wellness product to the U.S. market that is actually created from real, whole, untampered natural elements. Our flagship supplement, Cavi Boost Immunity, has a single ingredient: wild Norwegian herring roe. “Roe” is an elegant way of saying “fish eggs,” or another word you’re probably more familiar with caviar. The remainder of our Cavi Pur supplements are rooted in the same Norwegian herring roe, elevated by ancient formulas using whole herbs. Each herbal remedy is designed to boost your body in a specific way, allowing you to experience full-body wellness.

Humankind and caviar

Documentation dating back to the Persian Empire indicates that caviar has an extensive history as part of the human diet. The Cavi Pur team has cultural roots in Russia, where caviar has been considered a nutritional staple as far back as the 12th century.[7] While today we see caviar as a luxury food emblematic of status and wealth, that hasn’t always been the case. Initially, caviar was a popular meal among Russian fishermen and hunters due to its high nutritional value and ability to keep for long periods of time.[8] So how has it remained a consistent part of the human diet for thousands of years? We’re so glad you asked!

Caviar and the immune system

Caviar is the world’s only bioactive immune booster. Just in case you’re a little rusty on your dietary science, let’s unpack what that means.

A bioactive compound is not as scary as it sounds – you can think of it as a naturally occurring substance found in whole foods such as fruits, vegetables, nuts, oils, and whole grains, and “has been found to have actions in the body that may promote good health.”[9] Various bioactive compounds have been found to diminish the risk of cancer, stroke, diabetes, cataracts, and Alzheimer’s.[10] Of course, not every bioactive compound supports your body in the same way. For example, many people are aware of the positive effect olive oil can have on cardiovascular health. Similarly, caviar is known to benefit the immune system.

We know you’ve heard of it, but let’s brush up on exactly what it is: the immune system. Officially, it’s composed of white blood cells, antibodies, the spleen, and bone marrow, and it helps our bodies fight infections and other diseases.[11] Our bodies also rely heavily on the skin, the digestive system, and the lungs to ward off potential threats. The natural vitamins and minerals contained in caviar (like omega-3 fatty acids, vitamin B12, and selenium) have positive and well-documented effects on immunity and cellular health.[12] These components are only three of the countless components found in caviar that aid our bodies in the production of protective cells and immune system defenses.

The magic of caviar

If there are so many bioactive compounds in the world, why did we choose caviar for our products? If you consider the competition, it’s no contest. Other bioactive compounds are foods like nuts, olive oil, fruits, vegetables, red wine, legumes, tea, and herbs.[13] Yes, these all have beneficial properties and are essential elements of a diverse and nutritionally balanced diet. But they’re also all byproducts, distillations, or pieces of a natural organism. Olive oil comes from olives. Olives come from trees. By the time we sit down to a delicious meal rich with olive oil, red wine, and spinach, the foods we eat are only a fraction of their original living being. Caviar, however, is different.

As you know, caviar consists of fish eggs. Each tony egg is a seed containing all the ingredients, energy, and information needed to become a life. Not only are these seeds the precious precursor to life, but they’re also equipped to thrive in a perilous environment. Caviar is typically harvested from frigid, unforgiving northern seas, and at Cavi Pur, we specifically use the roe of wild Norwegian herring. Every kernel of roe is prepared to blossom into a whole, individual fish, so it’s naturally rich with all of the nutrients necessary to create and sustain life.

These complete vessels of existence are not reduced to a mere fraction of themselves, but instead are available for consumption exactly as they were created by nature. When we as humans consume the natural wealth of nutrients and energy found in the roe of wild-caught Norweigan herring, each egg passes its innate defense mechanism to our cells. In turn, our cells are invigorated by this nutritional infusion and are able to reinforce our own innate systems of immunity.

When we work alongside Mother Nature and accept the bounty of her natural resources, our bodies are able to optimize their internal processes and help us achieve new levels of biological efficiency. When we ingest caviar, we receive the gifts of tenacity, perseverance, and determination from the tiny morsels built to survive the cold, pelagic waters of northern seas. Couldn’t everyone use that kind of support in their corner?


  1. https://www.fda.gov/food/food-ingredients-packaging/overview-food-ingredients-additives-colors
  2. https://www.health.harvard.edu/blog/common-food-additives-and-chemicals-harmful-to-children-2018072414326
  3. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5065663/
  4. https://pubmed.ncbi.nlm.nih.gov/16865769/
  5. https://pubmed.ncbi.nlm.nih.gov/17718179/
  6. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4745501/
  7. https://www.themoscowtimes.com/2014/09/22/once-a-peasant-food-caviar-now-luxury-treat-a39642
  8. http://russia-ic.com/culture_art/cuisine/5051#.X1ExL9NKjUI
  9. https://www.cancer.gov/publications/dictionaries/cancer-terms/def/bioactive-compound
  10. https://www.sciencedirect.com/topics/agricultural-and-biological-sciences/bioactive-compound
  11. https://www.betterhealth.vic.gov.au/health/conditionsandtreatments/immune-system
  12. https://www.fitday.com/fitness-articles/nutrition/healthy-eating/the-nutrition-of-caviar.html
  13. https://www.sciencedirect.com/topics/agricultural-and-biological-sciences/bioactive-compound

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