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We want you to live better.

Our sole mission is, through the use of modern science and technology, to make caviar’s powerful benefits more bioavailable, accessible, and sustainable so we can make our bodies, our communities, and our planet a healthier, more beautiful place.


our story

Cavi Pūr was founded by a mother, daughter and son trio with Russian roots, the Shoykhets. Not only is their knowledge of caviar’s benefits a deeply embedded cultural tradition, passed down through generations, but their combined formal education includes specialties, focuses and diplomats in western and eastern medicine, nutrition, biochemistry, food engineering, and pharmacology.  It is from this foundation plus over ten years of caviar research that the Shoykhets have made it their, sole mission, individually, as a family, and as a company, to educate and provide the resources to improve human health.

Whether you seek greater athletic performance, radiant skin, or an overall boost in health and wellness, Cavi Pūr is dedicated to providing only the purest, most effective caviar extract.

Discover for yourself what it’s like to live better.


About us

our logo

Created from the Roman numerals,
CVI or 151, our logo and
Cavi brand name draw
inspiration from its numerological



Science Behind Cavi Pur

  • • Antioxidants protect cells from harmful free radicals, repairing and protecting from within
  • • Caviar Renewal Complex seeks damaged tissue, regenerating and rebuilding cellular damage
  • • Omega-3 marine phospholipids support essential cell membranes to optimize cellular hydration while reducing chronic inflammation
  • •Essential amino acids provide precursors for neurotransmitters and building blocks for all tissues in the body
  • From wild-caught pure Norwegian caviar, Cavi Pūr provides the renewal cells, amino acids, Omega-3s, vitamins and minerals your body needs to be its best self.

Adaptogenic Herbs Inspired by Ancient Medicine

Inspired by ancient herbal medicines and 21st century scientific research, Cavi Pūr’s proprietary blend of herbs directs the natural regenerating benefits of caviar to specific cell types and areas of the body in certain product lines to enhance each products therapeutic effect


Our Commitment to Transparency and Sustainability


We care about the earth and pride ourselves in our transparency about the sourcing and processing of our caviar.

Originating in the cleanest pelagic waters of Norway, our caviar is free from harmful environmental toxins with each batch tested for purity and nutrient content to ensure

100% of our caviar is the byproduct of fisheries already harvesting wild-caught Wild Norwegian Herring, reducing overfishing and minimizing food waste.

Questions or curiosity over our toxin/heavy metal analysis certificates? Get in touch with us here or find us on social media.

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